Key ideas

Here's a quick way to get to know us, how we approach innovation, our key ideas, and the concepts that have made us impactful since 2007.

This is a good place to start...

No method - The innovation field is not a smooth continuum, and no single method can help you navigate it.
No pipeline - Although it's a pervasive mindset, innovation doesn't fit in a pipeline.
Predictions - Predictions don't work, but they are needed. Only not as you'd expect.
Puzzles and Mysteries - Innovation is not a zero-sum game or a puzzle you can crack by being smart about or foreseeing what to do better than competitors.
Risk - Risk is not a bad word. Innovation doesn't mitigate business risk; it's fueled by it.

Chaos – They are proper innovation tools for when markets become unpredictable; however, they are often forgotten between crises.
Culture - Corporate culture vastly dictates how your innovation strategy should be shaped, yet it's rarely addressed–if ever.
Customers - Typically, customers are unaware of their needs, which explains why most customer-driven discovery methods fail.
Explore/Exploit – It doesn't work (sorry).
Portfolio - At the core of any effective global innovation strategy, there's a portfolio approach.

AI - The core issue of Artificial Intelligence is rarely framed and properly considered: its lack of reliability.
Defense - The defense market has always been rumoured as the slowest to innovate, with decades and billions of dollars invested to get anywhere. Not anymore.
Kodak - No, Kodak is not the poster child of inventing and yet completely missing out on the next big wave of innovation.
Luxury - There's a misconception that technology and luxury do not blend well.
Metaverse - In 2022, I was deconstructing the metaverse hype. Now that everyone has caught up, you can still use this template to understand any current tech trend sold as the future of <insert your market>.

Business model - The way business models are explained is too generic for innovators; mostly, we need to focus on connecting a customer problem to value creation.
Culture framework - Our straightforward framework to lay out and understand your corporate culture.
Marketing - Why your market claims are usually empty and how to focus them on your value (if you have any).
Pitch - Pitching for innovators is way more strategic than having a good deck of slides.
Problems - Innovators can only solve four problems, but they require vastly different mindsets and teams.
Startup - How to run a startup, a quick and dirty guide.
Technology - Understanding how technology transitions from R&D to market dominance is anything but straightforward; here's how to approach it.