🟢 What's your corporate IETS ratio?
Just a quick 👋 while you are probably readying yourself for the '
Strategy
How to get from insight to market in a complex, sometimes chaotic, fast-moving world.
The long and painful history of GM with software
In 2023, General Motors (GM) made a rather ambitious move for an
Don't listen to your customers (look into their fridge)
A recent and interesting story from Wired illustrates a core principle of
Nike should be your role model to innovate in China
Back in 2021, China accounted for more than 20% of Nike'
Grey swans are hitting the real estate market
One of the most useful concepts you need to deal with the
🟢 10 Strategic insights for 2025 - 5. Pricing radicalization and the fight for relevancy
The core insight
Fair warning: this week's insight will be
🟢 10 Strategic insights for 2025 - 4. Hype, volatility, and short-termism as the new norm
After a short break, we continue our series of 10 strategic insights to prepare for the high volatility brewing in all markets within the next few years...
8 Lessons on how China won the EV war years ago (and how Europe could learn a few things about it)
If I haven't cried out loud about China becoming a
Another big ideas innovation lab bites the dust...
Google, like many other big corporations, is signaling the end of its
🟢 10 Strategic insights for 2025 - 2. Robots might come in sooner than expected
The core insight
We are all caught in the current AI hype,
Apple hasn't gone bad at marketing; they are in an existential crisis
An interesting controversy started two days ago when the latest Apple ad
🟢 10 Strategic insights for 2025 - 1. There is no digital market
In this series, I will share the ten key insights I deeply believe you should be aware of to drive any business into our short-term and yet very volatile future...