🔴 Eight reliable pitch strategies for innovators entering a market
I often state that for innovators, there's not much difference between strategy and marketing, if any at all. Mostly, innovators
Toolbox
Our practical hacks, tools, and frameworks that we designed through 15 years of consulting on innovation for both startups and multinationals.
102 articles
🔴 TRIZ as a cheat code for business model innovation
I had on hold for quite a few weeks an article on how I sometimes use some tools to help
Playing the PESTEL bingo
I often used a simple trick when discussing turbulent zones in any market and trying to monitor as weak signals
🔴 Should you be confident that customers know what they want?
I'm taking a few days off this week. Still, I wanted to share a simple reminder of how we often see innovation as a customer-driven process. And in so many cases, it's anything but.
🔴 Fifty shades of digital
Digital, digital, digital! For most, it seems to be black magic, or worse, a concept so simple that everyone gets it now! Well, it's neither (even if I'm not entirely sure about black magic). Let me share a framework on 'what is digital' that I've been refining for a few years...
Moving from product to minimum viable business
In October 2012, I was already writing about the Lean Startup and the whole MVP fallacy. As I still get many questions about it, it's probably worth translating the article from French (with some cleaning up) and sharing it again.
🔴 What's your Kobayashi Maru dilemma?
This week we're done with the GAFAMs and ChatGPT! Let's go back to a key innovation mindset component and some tools. I give you the Kobayashi Maru dilemma... (and yes, I briefly considered trolling Star Trek fans with a Star Wars picture 😱).
🔴 How to benchmark an innovation ecosystem
To kick off the new year, I wanted to share one of the tools we've used for many years and many different customers. It's about benchmarking an innovation ecosystem.