🟢 How (removing) friction is the secret sauce to digital innovation
Digital has become such a force that we've become blinded and frequently fail to understand the core mechanisms at play. Sometimes though, these mechanisms cut both ways. Let's discuss how removing friction is critical to leverage digital and can also become toxic.
🟢 What's to learn from how (most) DTC startups failed
Direct-to-Consumer startups (DTC, or sometimes DTM for direct-to-market) were all the craze mid-2010s. Heralded by businesses like Casper, Away, or
🟢 Just how far can the market's light penetrate your organization?
I'm going back today on the innovation portfolio discussion from a different perspective. The one that is concerned about customer-centricity, why size is an unavoidable problem, and what to do about it.
🟢 Preparing your innovation department for an economic nuclear winter
Many budget cuts may be underway for innovation departments in the following months. Blame poor visibility of your actions, the abrupt end of a golden age, or the poor example that major tech companies have been lately. The question is, what could you do about it?