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Hot Takes

Straightforward discussions on why often we disagree with the current hype, without filters or buzzwords.

iyO Audio: Seeking the next iPhone moment (yes, here we go again)

iyO Audio: Seeking the next iPhone moment (yes, here we go again)

iyO Audio is the latest startup trying to convince us that the future of computing isn’t in your pocket — it’s in your ear. Spun out of Google X in 2021, iyO is building what it calls the world’s first “audio computer”: a screenless, voice-controlled device designed to

An end-of-reign atmosphere for Apple developer's conference?

While the rest of the tech world is doubling down on AI—and remember, I remain highly skeptical, especially when it comes to consumer markets—Apple has mostly unveiled transparent buttons for the Mac and windows for the iPad. Perhaps they’re quietly preparing a major comeback, treating this as

7 Principles to survive as an early-stage deeptech startup

7 Principles to survive as an early-stage deeptech startup

1. It's always the customers' problem The most common — and costly — mistake deeptech founders make? Believing that their tech roadmap is the business. It’s not. You're tech won't sell itself, and despite what you think, no one will see your brilliance out

What is the ROI of an innovation program?

The ROI of an innovation program in a high-uncertainty zone is not about predicting where the next big success will be. No one can do that. It's about having enough options to be several steps ahead, no matter what happens. And being able to activate them quickly. At

Jaguar is rebranding, taking no prisoners and everyone’s freaking out—good for them!

Jaguar is rebranding, taking no prisoners and everyone’s freaking out—good for them!

Jaguar has recently changed its logo: As you can imagine, since a few weeks ago every self-proclaimed brand expert, designer, and marketer is freaking out, endlessly explaining how the very conservative UK automotive maker bought by Tata in 2008 has just lost its soul. Even worse? They launched a teaser

Innovation groundhog day: Why corporations keep forgetting what they learn

Innovation groundhog day: Why corporations keep forgetting what they learn

Too many corporations treat innovation like a Groundhog Day loop—rotating junior teams every two years, erasing hard-earned insights, and wondering why nothing sticks. Unlike finance or R&D, innovation is rarely given the strategic continuity it needs to deliver real impact.

Mistral gagnant?

Mistral gagnant?

Just to follow up on the numerous exchanges I had about the NASDAQ yesterday and why Europe won't participate (not to mention win!) in the AI race: Take Mistral, the now (hopefully) famous French rock-star AI startup. They are still legally registered in France and, on paper, 75%