Explaining how technology morphs into business is anything but straightforward. For years, I've read books about it, dealt with frameworks and 'best practices' with tech transfer units, corporate R&D, and startups just going gun-ho without second thoughts, and I never got a fully integrated and clear picture of what was going on.

I gained many insights and learned about literally dozens of academic takes on the subject, with prominent figures like Geoffrey Moore looming high above all this, but I always failed to reconcile everything in a grand theory of sorts truly.

So let's try to do that.