👻 Can you think as a disruptor?
Incumbent automakers worldwide are facing countless disruptions. The global supply chain is broken, markets get more and more disconnected, pushing
🫥 The sameness disease
Before I embarked yesterday on rewriting my article from 2017 on The fundamentals of opposable marketing, I initially just wanted
🎯 The fundamentals of opposable marketing
I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
🩳 The tide went out, now Uber and others have to put on some pants
Since its inception in 2009, Uber has been the poster child of startups heavily subsidized by VCs to take massive
🚜 Self-driving is about perimeters of autonomy, not levels
I briefly touched yesterday on how John Deere embraced its side of the tech revolution in mobility by becoming a
🔩 Is right to repair Ford's blue ocean?
Not unlike an iPhone, most electric vehicles have been designed as a black box of reparability. Take the now iconic
📚 Blockchain Chicken Farm, by Xiaowei Wang
For many years, from luxury to automotive markets, I've been patiently nudging a few large western corporations to consider how
🎙 Podcast on rupture innovation
A few days ago, François Capel was kind enough to invite me on his podcast "Des étincelles pour changer le
🐥 37signals the mother of small-giant companies
37signals is a software company founded 23 years ago in Chicago. It encountered a huge success with a team organization
