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storm is coming - innovation copilots

Understanding the future of your market

In a video called « The End of the Beginning », Benedict EVANS talks on the shifting point we are living as a global connected society and how to understand the future of your market. A few take aways that you might want to consider: * You market always was a part of

🛒 Alibaba, the Retail Operating System

🛒 Alibaba, the Retail Operating System

Even more aggressively than Amazon, Alibaba positions itself from an e-commerce platform to a full-fledged retail operating system. This is not so much about the shiny tech toys embedded in flagship automated stores but absorbing every mom-and-pop store with a fully integrated OS. This paints a future where the smallest

mcrib strategy

How to build a McRib Strategy (Not)

I try to avoid talking mathematics when I address innovation strategy. As soon as I do it I’m victim of a very personal impostor syndrome (I’m not a mathematician) while realizing I’m going down deep, deep rabbit holes. As a matter of fact, when writing about Monthy

The simplest definition of innovation

My first MBA class a long time ago was about finance. I was explained that the simplest (and probably most accurate) definition of finance is « Money over time ». It struck me yesterday that the simplest definition of innovation is “ Customers over time”.

🤩 Are Internal Influencers The New Face of Your Marketing?

🤩 Are Internal Influencers The New Face of Your Marketing?

If you’re trying to understand how retail tries to adapt to an always-on, always connected customer base, US department stores are fantastic case studies. Macy’s, the largest of them [https://en.m.wikipedia.org/wiki/Macy%27s], went probably through all the cycles of digital trends you can

new mobility - innovation copilots - icopilots

On new mobility business models

When we arrived in the Netherlands two years ago, we adjusted our mode of life immediately. The key thing was to get rid of our cars. Who needs one if you live in Amsterdam? But this mobility paradise didn’t happen just because « Dutch love bikes ». There were actually many