My first MBA class a long time ago was about finance. I was explained that the simplest (and probably most accurate) definition of finance is « Money over time ». It struck me yesterday that the simplest definition of innovation is “Customers over time”.
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🟢 The fundamentals of opposable marketing
I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
How Samsung Lost China
While being the uncontested leader in 2014, by 2020, Samsung had lost China entirely. From an 18% market share of