There's a reason why I write quite frequently about AI.
The thing with AI is that contrary to other technologies that have changed our world this last century, we immediately start to feel its impact. Probably not because we are more educated about tech in general (far from it) but simply because there's a direct, visible feedback loop to our current lives. Whereas it took us twenty years to start to feel what the internet has changed around us, AI already feels impactful.
This is the change you should be paying attention to in your market. Not only the possibilities that AI is opening up but that you won't have five to ten years to adapt to it.
This is no hype.
This is now.