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Philippe MEDA

Since 2007, Philippe has collaborated with hundreds of startups and advised numerous multinational corporations on disruptive innovation strategies. He also teaches MBA courses in Europe and Shanghai.

Reboot your innovation mindset

Reboot your innovation mindset

Do you want to reboot your innovation mindset? Then, you have to look forward, not in your rearview mirror so much. You might look a tad crazy in the process. It actually means you start to let go of everyone’s preconceived ideas and shared wisdom. You enter the slightly

Future-proofing your company

Innovation is taking responsibility for the fact that your company will still be there in 2022. Not everyone might be concerned right now, but you have to make sure that it’s not handed away to a small team without political power that will work « as a startup » or « learn

Why ad is monetization wrong (really)

Why ad is monetization wrong (really)

In a recent article on Medium called The End of the Ad-Supported Web, Julien Genestoux puts the finger on many things I was obsessing with these last few months about ad monetization. You may want to read the article first; my additional comments are below. The main gripe with ad

storm is coming - innovation copilots

Understanding the future of your market

In a video called « The End of the Beginning », Benedict EVANS talks on the shifting point we are living as a global connected society and how to understand the future of your market. A few take aways that you might want to consider: * You market always was a part of

🛒 Alibaba, the Retail Operating System

🛒 Alibaba, the Retail Operating System

Even more aggressively than Amazon, Alibaba positions itself from an e-commerce platform to a full-fledged retail operating system. This is not so much about the shiny tech toys embedded in flagship automated stores but absorbing every mom-and-pop store with a fully integrated OS. This paints a future where the smallest

mcrib strategy

How to build a McRib Strategy (Not)

I try to avoid talking mathematics when I address innovation strategy. As soon as I do it I’m victim of a very personal impostor syndrome (I’m not a mathematician) while realizing I’m going down deep, deep rabbit holes. As a matter of fact, when writing about Monthy

The simplest definition of innovation

My first MBA class a long time ago was about finance. I was explained that the simplest (and probably most accurate) definition of finance is « Money over time ». It struck me yesterday that the simplest definition of innovation is “ Customers over time”.