Before we get in the thick of it next week, I just wanted to welcome you to this limited-edition program we'll be involved in together until December.
You don't have anything to prepare; simply take some time when the first newsletter arrives next week and use it as a prompt to probe how you could eventually frame a consulting business (or refine a current one). The work we're going to do together is not mechanical, as you will not unlock perfect answers a week at a time, and eventually, everything will work perfectly. Growing a business is an organic thing with some genuine unpredictability and even messiness.
In that sense, the weekly prompt will help you push your mental picture of a consulting business in various directions that might not appear to be precisely linked together but that, by the end of the process, will (hopefully) start to all click together. I will also encourage you to get things done in real life if you can because nothing beats the hard, cold contact with reality and taking the risk of having amazingly good surprises along the way!
In any case, to help you warm up, I will share a few articles I previously wrote that might help you get into the best mindset possible about consulting.
First, to start to prepare for key elements of designing and growing any business, I'd encourage you to start asking yourself these simple questions:
- What is the problem I solve for my customers (and who would be the one with the most significant problem to solve)?
- Doing so, how much value do I bring them (and how do I explain it to them)?
- What should be the leanest and most efficient way to do it (also known as 'your product')?
No need to answer them already (again, don't prepare anything yet), but keep these three questions in mind as an overarching framework for our future discussions. And yes, this is our usual business framework:
Secondly, here are a few things about consulting I wrote very recently or a few years ago that might also help you get preliminary ideas:
And I'm saving this fourth article as a perfect way to encourage you onto the consulting path (it starts with 1. You don’t need a personal network to start consulting):
Lastly, I would ask you a simple thing as you are only 30 in this first version of the program: if you have any specific questions you'd like to see addressed in the coming weeks, please let me know directly, whether by email or by a LinkedIn DM.
See you next week ❤️