Our practical hacks, tools, and frameworks were designed through more than 15 years of consulting on innovation for startups and multinationals.
I discovered a long, fantastically written, and deep article from 2019 on Design Thinking and the story of IDEO from x in 2019. At this point, you're probably bored to death by these discussions, and the few of you still using this methodology have understood its limits and...
I was discussing with a customer in the luxury market what makes luxury "luxury." It's a discussion I always find fascinating as there is no hard definition for this huge economic sector. If you don't mind me going down this rabbit hole, this is...
The notion of "Veblen Goods" rarely appears, yet it describes products or services with a singular quality. In a nutshell, the higher their price, the higher their prestige and desirability. This phenomenon directly contradicts basic economics, where, as the price of a good increases, the demand for it...
I don't write enough about the luxury market, although when I look back at all those years, I've been pretty active on various (always exciting) missions. The sector's need for secrecy certainly doesn't help. But also, I'm coming at it...
A new innovation prompt this week using the concept of bisociation. Never heard of the term? Exactly!
I often state that for innovators, there's not much difference between strategy and marketing, if any at all. Mostly, innovators don't have much time or bandwidth to get early adopters on board, so they must be practical about what they want to communicate. In my book,...