This follow-up to last week's discussion about the Romanesco effect concerns how all this suddenly ends up producing not hundreds or thousands of innovations out of an invention but mostly just a few—the big 'crunch' after the expanding cone of incertitude.

🟢 My Big Technology Framework - Part 3. How the cone of incertitude builds up
In the previous weeks, we covered the “Core Engine” that pushes an invention to the market and maybe makes it stick. Within this engine, we found three main forces or concepts at play: the Hype Cycle, Diffusion of Innovation, and Power laws. 🟢 My Big Technology Framework - Part 2. The
innovation copilotsPhilippe MEDA
What seems to be the last step in an invention's transformation into innovation is a "big squeeze" on all the possible form factors and solutions that emerge from the initial technology.

The innovation squeeze happens after a while and is usually extremely hard to time. This squeeze ends up leaving in the market only a few (A, B, or C) solid innovations out of dozens of potential ones that both startups and large corporations tried to make stick with customers. Very often, with technology, this squeeze doesn't happen so much because the market has selected what would be the best in a Darwinian way, but this technology will meet a critical limiting factor.