🟢 Summer reads for innovators (2023 edition) 📚
The summer seems to be installed, and even if most of us are not kicking off work pressure our feet in the sand, sipping margaritas, I thought it would be nice to update a list of book recommendations. The twist this year, though? I haven't read all of
🟢 How business culture practically impacts strategy
It's no secret we focus as much on culture as strategy when working with customers. The reason is quite simply that if you don't factor in the type of business culture you deal with, you have zero chance to deploy an innovation strategy that will take
🟢 10 Hard truths about launching a startup
It's been a long time since I wrote about startups, and I thought it would be a good idea to help those of you with the idea of launching a startup in 2023 to set their expectations right. So, here's my default list of simple things
🟢 Small is Powerful
Ten years ago, I wrote an article that would end up being key to how Stéphanie and I would define our business. The article's title was Small is Beautiful, a Vision of Excellence with Fewer than 10 Employees. I was arguing at the time that micro-enterprises might be
🟢 Eight reliable pitch strategies for innovators entering a market
I often state that for innovators, there's not much difference between strategy and marketing, if any at all. Mostly, innovators don't have much time or bandwidth to get early adopters on board, so they must be practical about what they want to communicate. In my book,
🟢 The weird case of dedigitalization innovation
There is a current trend that is the most post-2018 you can imagine. Pure players that disrupted a market by becoming cloud- or online-only suddenly rematerialize and invest in brick-and-mortar. In a seemingly non-sensical turn-around whole crop of digital natives seem to rediscover the wheel.
I call this dedigitalization innovation.