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What is leapfrog innovation and why you should care

What is leapfrog innovation and why you should care

Leapfrog innovation is at the center of our practice; I thought it'd be nice to explain why. To my knowledge, the term leapfrogging was first coined in 1983 in an article in the European Economic Review called Preemption, Leapfrogging, and Competition in Patent Races and later reused by

Pareto on pricing

Pareto on pricing

Vilfredo Federico Damaso PARETO (1848 - 1923) was probably one of the last humanists. With a life bridging the XIXth and the XXth century, he contributed to a vast array of fields ranging from engineering to philosophy, sociology, and, of course, economics. If he's well-known for discussing power

China is officially reinventing luxury on its own terms

China is officially reinventing luxury on its own terms

As an echo of last February's article on cracking the luxury market in China and other signals indicating that China was starting to get branding right, we now have many little big bangs confirming European brands are officially in trouble. While selling Western taste and glamour for decades

Disney is now thinking as a tech platform

Disney is now thinking as a tech platform

Launched 2 years ago, Disney+ 152 million subscribers are now creeping up on Netflix's 223 subscribers. And while it would an endless debate to compare both streaming services' features, catalog content, brand value, or pricing, let's say that from now on, the future of Netflix

Meta is not shedding value because their metaverse sucks

Meta is not shedding value because their metaverse sucks

Startups are all about one big, hyper-focused core bet on the future. The lack of resources and time when you're starting a tech venture from scratch means you can only have this one bet. It works, or you crash. For multinationals? The innovation logic is vastly different. It&

It's time we stop trusting that startups can disrupt multinationals

It's time we stop trusting that startups can disrupt multinationals

When I pause and look back at these last decade of startups vs. big corp debate, something starts to bug me more and more. We are at a point where we collectively underestimate the extent to which large groups are the only ones in a real position to trigger disruptive