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Game-changing innovation doesn't fit within stage-gate processes. It's not random either. It can be seeded, carefully grown and strategically harvested.

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The truth about the first-mover advantage
December 7, 2022 by philippe in Strategy

The truth about the first-mover advantage

In 1988, Marvin B. Lieberman and David B. Montgomery, both eminent professors at Stanford Business School, theorized the notion of first-mover advantage (FMA) in a ground-breaking article. The idea gets hold of the collective mind of innovators and business strategists as a core law of nature: pioneering firms would generate...

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