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fruit flies

Corporate Incubation is Like Fruit Flies Genetics

Most industrial market have endured their own Copernican revolution lately. Whether it was because of mobile, sheer customers discontent or the future threat of artificial intelligence, is of no real importance at this point. What is clear is that the old innovation playbook involving trickling down military technology to B2B

Real business manifestos

In 1962, Avis facing the giant Hertz, was steadily moving out of the market. They pushed back and framed real manifestos devoid of corporate jargon: No.2ism. We are in the rent a car business, playing second fiddle to a giant. Above all, we’ve had to learn how to

You Can’t Just Decide To Be Customer Driven

You Can’t Just Decide To Be Customer Driven

I am very much surprised to see many analysts thinking seriously that Facebook facing a colossal data gate, could turn around and suddenly become customer-driven. This doesn’t make a whole lot of sense. Facebook will be Facebook. But to understand that, you must go past obvious solutionism (they should