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Philippe MEDA

Since 2007, Philippe has collaborated with hundreds of startups and advised numerous multinational corporations on disruptive innovation strategies. He also teaches MBA courses in Europe and Shanghai.

7 Perfect storms startups to launch this summer

7 Perfect storms startups to launch this summer

After two years of covid, a war in Europe, and now a significant recession, are you tired of startups that only aim at solving pizza delivery? I know I am. As it happens, troubled times have some upside; while incumbents are down, they favor up-start businesses and level the competitive

Dealing with the paradox of choice in innovation

Dealing with the paradox of choice in innovation

In a video made famous in 2007, when TED Talks still seemed amazing, Barry Schwartz made the case for limiting options and choices all around us. Especially in retail and marketing. The paradox of choice stipulates that while we might believe that being presented with multiple options actually makes it

🟢 The sausage factory of trending blog posts

🟢 The sausage factory of trending blog posts

A behind-the-scenes look at how algorithms have taken over content production, optimized everything for click-baiting and turned everything into snackable content.

🟢 Cracking the code for blending technology and luxury together

🟢 Cracking the code for blending technology and luxury together

For years I've been consulting and working on how to crack the code for blending technology and digital with luxury. I might just have a fair idea of how to get there now (and no, it's not easy).

Summer reads for innovators (2022 edition) 📚

Summer reads for innovators (2022 edition) 📚

As every year, last July, I shared a list of five books to boost your innovation mindset. Let's update the list with five new books that you might find interesting if you've been reading us for a while or just started. My mindset when recommending books

Facebook and Apple enter a bank...

Facebook and Apple enter a bank...

Some stories read like a joke but also illustrate entirely different corporate cultures and innovation strategies. In 2019, Facebook (now Meta) announced the launch of Libra, a proprietary cryptocurrency to be launched in 2020. After the second or third rebranding (Novi), trying to package the whole project through different third-parties

More self-driving news, in the warehouse!

More self-driving news, in the warehouse!

Technology rarely gets into the market where we planned or thought it would. As of 2022, self-driving individual cars and taxis are still in prototype mode worldwide (although now legal in a few regions from China to California). But if quite underwhelming in regards to the industry's grand