The long string of short-sighted moves from automotive incumbents that painted themselves in a corner, refusing to take on the electric vehicle, is just starting. In that regard, VW's announcement of a future Porsche IPO is certainly up there.
It seems that Ford was only the precursor of such moves.
For VW, the idea is to leverage Porsche brand value, amass a bunch of cash through an IPO and use it to fuel its core business shift to electric. Don't get me wrong; this makes a lot of sense. But just because VW, like most of the other incumbents, didn't plan for a real take-off of the EV market.
Just telling the press you're going green, pumping out a few concept cars at trade shows, keeping high volume investment on the diesel side (while gaming national and international regulations) is not a sound strategy after all. It's textbook short-termism as defined by the Oxford dictionary.
A concentration on short-term projects or objectives for immediate profit at the expense of long-term security.
The stock market will love this move for a few weeks and rapidly get out of this stock, shorting expectations on this company's future. As it sadly should.