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Strategy

How to get from insight to market in a complex, sometimes chaotic, fast-moving world.

Facebook Portal - Innovation Copilots

Platforms’ Dark Patterns: Facebook Portal

In June, I was writing about « Platforms’ Dark Patterns » as a cautionary forecast on how the GAFA / BATX will evolve to sustain their constant push for pervasiveness in our daily lives. Today, Facebook announced « Portal,» an always-on connected home camera to keep in contact with family and friends… through the

Apple Watch Series 1 - innovation copilots

Understanding the Apple Watch

Understanding the Apple Watch is hard. In September 2014, Jean-Claude BIVER, President of LVMH Watchmaking Division (Tag Heuer, Zenith, Hublot), famously said: This [Apple] watch has no sex appeal. It’s too feminine and looks too much like the smartwatches already on the market. To be totally honest, it looks

😱 Are we still learning anything new about startups, or are we just pretending from now on?

😱 Are we still learning anything new about startups, or are we just pretending from now on?

After years of working with every kind of startup program — read: incubators, accelerators, tech clusters, public tech transfer, universities, entrepreneurs’ networks, corporate platforms, and various EU initiatives — I keep asking myself: are we still learning anything new about startups? For early stage startups, there are basically only three things to

Nintendo Switch

You’re not competing on products

A powerful statement from Nintendo of America President and COO Reggie FILS-AIME about what business they are in and who they are competing against: He counted the exact number of minutes per day and said that outside of the time a consumer spends eating, sleeping, working, and going to school,

Do you have an opposable strategy?

Do you have an opposable strategy?

I have already published a few things about the notion of opposable marketing, which, to frame it, just asks the question: do you say something meaningful to your market? Being cost-efficient, having good quality, paying attention to customers, etc. All that means nothing. Because no one does the opposite of

Reboot your innovation process

🌊 Why is your innovation program missing out the next market wave, again and again

I’m often surprised to see leading companies with solid innovation programs missing obvious market turnarounds. They record the same weak signals and trends that I do, they understand them as well or better than I do, but they fail to act on them appropriately. In my experience, the key

vision - innovation copilots

Our next set of tools reconnecting corporate culture framework and business model

I won’t develop fully the tools and how to use them in this article. It’s all about giving a first tour of the concepts and how simple they are. The first illustration is how powerful CUSTOMER-driven companies (Amazon) connect their culture, leading with strategic empathy to identify emerging