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Strategy

How to get from insight to market in a complex, sometimes chaotic, fast-moving world.

storm is coming - innovation copilots

Apple is Doomed (Again!)

It is now obvious (in hindsight’s what’s not?) that the iPhone both reached a plateau in term of units penetration, but also price point. Don’t expect to see in 2019 +30% growth in iPhone penetration in US or EU compounded by unit’s price reaching 2,000

Future-proofing your company

Innovation is taking responsibility for the fact that your company will still be there in 2022. Not everyone might be concerned right now, but you have to make sure that it’s not handed away to a small team without political power that will work « as a startup » or « learn

storm is coming - innovation copilots

Understanding the future of your market

In a video called « The End of the Beginning », Benedict EVANS talks on the shifting point we are living as a global connected society and how to understand the future of your market. A few take aways that you might want to consider: * You market always was a part of

🛒 Alibaba, the Retail Operating System

🛒 Alibaba, the Retail Operating System

Even more aggressively than Amazon, Alibaba positions itself from an e-commerce platform to a full-fledged retail operating system. This is not so much about the shiny tech toys embedded in flagship automated stores but absorbing every mom-and-pop store with a fully integrated OS. This paints a future where the smallest

mcrib strategy

How to build a McRib Strategy (Not)

I try to avoid talking mathematics when I address innovation strategy. As soon as I do it I’m victim of a very personal impostor syndrome (I’m not a mathematician) while realizing I’m going down deep, deep rabbit holes. As a matter of fact, when writing about Monthy

new mobility - innovation copilots - icopilots

On new mobility business models

When we arrived in the Netherlands two years ago, we adjusted our mode of life immediately. The key thing was to get rid of our cars. Who needs one if you live in Amsterdam? But this mobility paradise didn’t happen just because « Dutch love bikes ». There were actually many

china - innovation copilots

Demystifying China Social Scoring System

I’ve seen and read a lot of nonsense lately on how China is building a global surveillance network of its citizens through social scoring. Truth be told, it is not a simple issue, and I was glad to get myself a better perspective on what it means through Rogier