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Strategy

How to get from insight to market in a complex, sometimes chaotic, fast-moving world.

Is Privacy the new iPhone?

Is Privacy the new iPhone?

Apple is in a dangerous place this year. You might think that it’s because China doesn’t buy as much iPhones as in the previous years, or because their Mac Pro is still not updated, or whatever other reason… But no, the real reason as that Apple has been

status as a service - innovation copilots

How to Feed Digital Monkeys (a discusssion on Status as a Service)

Eugene WEI [http://www.eugenewei.com/info] has been writing on tech since 2001. I’m not going to sell you his CV that goes from Facebook to Hulu and Flipboard. Let it just be said that he knows what he’s talking about. And his latest article he’s

Hema Market - China - Digital is Over - Innovation Copilots

Hema Market, the Full ‘Digital is Over’ Experience

Since 2016 (a bit more actually), I’ve been pushing this simple concept: Digital is over! [https://www.icopilots.com/digital-is-over-now-what] Being back in Shanghai right now is among many things a perfect opportunity to check how far digital has been integrated into the everyday life of this massive consumer

innovation copilots — lock

Microsoft understands what being an OS in 2019 means (maybe)

I was discussing a few weeks ago how Alibaba is swiftly becoming the default operating system of retail stores in China [https://www.icopilots.com/alibaba-the-retail-operating-system]. Reframing your perception from what was an e-commerce platform 10 years ago, to something with much deeper and global strategic intent is challenging. It

storm is coming - innovation copilots

Apple is Doomed (Again!)

It is now obvious (in hindsight’s what’s not?) that the iPhone both reached a plateau in term of units penetration, but also price point. Don’t expect to see in 2019 +30% growth in iPhone penetration in US or EU compounded by unit’s price reaching 2,000

Future-proofing your company

Innovation is taking responsibility for the fact that your company will still be there in 2022. Not everyone might be concerned right now, but you have to make sure that it’s not handed away to a small team without political power that will work « as a startup » or « learn

storm is coming - innovation copilots

Understanding the future of your market

In a video called « The End of the Beginning », Benedict EVANS talks on the shifting point we are living as a global connected society and how to understand the future of your market. A few take aways that you might want to consider: * You market always was a part of