🟢 Does business research matter?
In a world shaken by so many struggles, we're starting today a short series questioning the logic and practices of business schools, academia, and executive education.
🟢 What the video-game market tells us about innovation trends
🟢 The pace layers of innovation
Why the different forms of innovation can only move at a different speed. Not so much because some are slower or faster, but because they impact different layers of the market infrastructure.
🟢 Building a proper innovation portfolio - Part 3
The last entry in our innovation portfolio series deals with the most important of it all: your organizational culture.
🟢 Can Google get AR off the ground?
Google announced a new AR glasses prototype. What to make of it?
Whether you deal with VR (virtual reality) or AR (augmented reality) you need to solve three big problems at the same time:
* Find a real market problem to solve at scale.
* Build a hardware layer that is powerful
🟢 The fundamentals of opposable marketing
I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
🟢 Omega and Swatch, a model for exploring market innovation
Omega and Swatch recently partnered to create a limited edition "cheap" version of the iconic Speedmaster. We'll discuss why it's probably a wickedly smart move for Omega's innovation strategy.