Surfing on the growing anger about Apple's 30% cut on the App Store, back in June 2021, Zuckerberg announced how he intended to monetize New Horizons (his new virtual reality metaverse project):
To help more creators make a living on our platforms, we’re going to keep paid online events, fan subscriptions, badges, and our upcoming independent news products free for creators until 2023. And when we do introduce a revenue share, it will be less than the 30% that Apple and others take.
This Monday, we were back to the reality of common greed: Facebook announced they would be allowing the first wave of creators to sell virtual goods (including NFTs) in Horizon Worlds with a fee on each transaction that could go up to 47.5%.
It would be funny if it weren't so predictable.