Surfing on the growing anger about Apple's 30% cut on the App Store, back in June 2021, Zuckerberg announced how he intended to monetize New Horizons (his new virtual reality metaverse project):

To help more creators make a living on our platforms, we’re going to keep paid online events, fan subscriptions, badges, and our upcoming independent news products free for creators until 2023. And when we do introduce a revenue share, it will be less than the 30% that Apple and others take.

This Monday, we were back to the reality of common greed: Facebook announced they would be allowing the first wave of creators to sell virtual goods (including NFTs) in Horizon Worlds with a fee on each transaction that could go up to 47.5%.

Meta to take nearly half of sales made by its metaverse creators as fees
Meta to take nearly half of sales made by its metaverse creators as fees

It would be funny if it weren't so predictable.

As I was reminding you just a few days ago, in a gold rush, the ones making money are the proverbial pickaxe sellers.

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