🟒 Going down the NFT rabbit hole

The title of this article should have been: "I tried to write something about NFT technology in less than 10 min, and I failed miserably." I did succeed in going down this huge rabbit hole and back, though. Care to join?

From pharmaceuticals to beauty products, it's becoming difficult to talk with an innovation executive these days without mentioning NFT technology.

And I know, I know, everyone has been trying to explain what are NFTs to us, and we still struggle to understand. I feel it's OK to feel you're not stupid, but that maybe this technology is overcomplicated. But is it useless as well?

Let's go down the rabbit hole...