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Airports are morphing for a pandemic world

Airports are morphing for a pandemic world

Two years ago, while working with executives from one of the top luxury brands worldwide, we discussed how the world would adapt post-pandemic. The concern was mainly at the time for travel retail which accounts for quite a surprisingly high share of international luxury sales. Without anyone traveling anymore in

Is Impossible Foods missing its scale-up transformation?

Is Impossible Foods missing its scale-up transformation?

Impossible Foods has been one of the pioneering foodtech startups pushing alternate plant-based proteins to replace traditional meat. From carbon footprint to food autarky and the possible carcinogenic impact of conventional meat, the problems to be solved abound and are hugely impactful. Founded in 2011 and leveraging a relatively modest

Who are your competitors?

Who are your competitors?

Imagine you're the Mars company, and your best-seller product is the iconic candy bar with nougat and caramel coated with milk chocolate. Now answer this question: Who are your most *direct* competitors? Can you list as quickly as possible five or six of them? I give you a

◼️ Innovation Micro-interview #6 - Cedric BEGON, Paris

◼️ Innovation Micro-interview #6 - Cedric BEGON, Paris

A series of micro-interviews with people we work with. Partners in crime, current or former customers, all have a unique view on innovation and the current zeitgeist. Five questions on innovation, short answers. We might agree, we might disagree. No context, no comments.

And in the end, the network effect wins...

And in the end, the network effect wins...

When we mistakenly think that products and features are center-stage for winning the market over, it's worth remembering what happened to Slack and why network effects are such game-breakers in business. Slack is a SaaS team collaboration software that was launched in 2013 and managed to recruit a

How to pick an expert

How to pick an expert

Being an expert at something is sometimes difficult to discuss, prove, or even validate from your perspective – not to mention from a potential customer's perspective! There are usually two ways to pick an expert: social proof and some seniority—someone recommended by others who has accumulated enough time