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digital is over for europe

Microsoft slow refocus

After Google this is now Microsoft that tries to wow us with their vision of the future, introducing Surface Hub 2. Past the obvious elegance and desirability of the product we have to ask if Microsoft will manage to regain its splendor. The strategy is now more and more obvious:

Weak signals and innovation

Your innovation culture is as good as you are at holding two opinions at the same time on weak signals, until they are sorted out by the market. This implies that you monitor weak signals. This also implies you know how to form opinions about them and are not afraid

google is eating software

Software ate the world, Google is eating software

In August 2011, Marc ANDRESSEN [https://en.m.wikipedia.org/wiki/Marc_Andreessen] was famously forewarning us in the Wall Street Journal that software is eating the world. Since then his prediction came to full realization and whether you call it the web, digital, or data, software indeed ate the

fruit flies

Corporate Incubation is Like Fruit Flies Genetics

Most industrial market have endured their own Copernican revolution lately. Whether it was because of mobile, sheer customers discontent or the future threat of artificial intelligence, is of no real importance at this point. What is clear is that the old innovation playbook involving trickling down military technology to B2B

Real business manifestos

In 1962, Avis facing the giant Hertz, was steadily moving out of the market. They pushed back and framed real manifestos devoid of corporate jargon: No.2ism. We are in the rent a car business, playing second fiddle to a giant. Above all, we’ve had to learn how to