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What is the shelf life of Zuckerberg point of view on entrepreneurship?

What is the shelf life of Zuckerberg point of view on entrepreneurship?

Am I the only one that wonder why we still ask rock-star CEOs what was their recipe for success? I understand the father figure thing. But the 2019 market, its digital environment and socio-economics have nothing much to do with what they had to face in 2004. What can a

Pick our brains as a Service

Pick our brains as a Service

Some of our customers are already using this retainer-on-demand consulting format but most companies still contact us too early or too late to work on innovation projects. Too late, when they have thought through many points already and have engaged resources, they contact us to legitimize their approach or they

Hema Market - China - Digital is Over - Innovation Copilots

Hema Market, the Full ‘Digital is Over’ Experience

Since 2016 (a bit more actually), I’ve been pushing this simple concept: Digital is over! [https://www.icopilots.com/digital-is-over-now-what] Being back in Shanghai right now is among many things a perfect opportunity to check how far digital has been integrated into the everyday life of this massive consumer

3 Tips for Business Blog Writing

3 Tips for Business Blog Writing

1. Do not write for an audience I know this goes against all good marketing advice, which say “you should know your audience”, “you should speak their language”, etc. Etc. You know that already. But somehow too much empathy leads to self-censorship. And writing is about self-expression, so you see

innovation copilots — lock

Microsoft understands what being an OS in 2019 means (maybe)

I was discussing a few weeks ago how Alibaba is swiftly becoming the default operating system of retail stores in China [https://www.icopilots.com/alibaba-the-retail-operating-system]. Reframing your perception from what was an e-commerce platform 10 years ago, to something with much deeper and global strategic intent is challenging. It

storm is coming - innovation copilots

Apple is Doomed (Again!)

It is now obvious (in hindsight’s what’s not?) that the iPhone both reached a plateau in term of units penetration, but also price point. Don’t expect to see in 2019 +30% growth in iPhone penetration in US or EU compounded by unit’s price reaching 2,000