A quick reminder that my thought-provoking question from 2017: When Star Wars will be shot on iPhone? is less and less provoking. This is now mainstream Apple marketing, where “shooting” means a movie and now just DSLR-quality pictures:

The original video…
And the making off…

We Are still a few years before iPhones become cheap mainstream movie producing tools for Hollywood, but Moore’s law (and whatever apply for camera sensors) is getting there fast.

Understanding technology power laws is hard. Using them strategically is even harder.

Also, note that when you want to market movie-making in a fully digital age, we’re not seeing Hollywood, but Beijing. (It’s still early, but: happy new year of the Rat!)