A quick reminder that my thought-provoking question from 2017: When Star Wars will be shot on iPhone? is less and less provoking. This is now mainstream Apple marketing, where “shooting” means a movie and now just DSLR-quality pictures:

The original video…
And the making off…

We Are still a few years before iPhones become cheap mainstream movie producing tools for Hollywood, but Moore’s law (and whatever apply for camera sensors) is getting there fast.

Understanding technology power laws is hard. Using them strategically is even harder.

Also, note that when you want to market movie-making in a fully digital age, we’re not seeing Hollywood, but Beijing. (It’s still early, but: happy new year of the Rat!)

Tagged moore’s law, power law, Shot on an iPhone
Philippe Méda

Philippe Méda

Philippe has been training about 200 startups a year since 2007, consulted for dozens of multinationals on rupture innovation or corporate incubation. He also teaches innovation in key MBA programs in Paris and Shanghai.
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