With International Men’s day just passed, the timing of this last short post in the “beyond the buzz” series is very lucky. The big trend of “engaging men in women’s issues”  is interesting and deserves a deeper look. But this subject deserves a reframe in 3 other key questions:

  1. Why should men be concerned by equality issues?
  2. Why does feminine values in corporate culture concern men?
  3. Why do women need men onboard this culture shift?

Read the answers below: