Last week's recap
After exploring what is your type of expertise during week 1, in week 2, we tried to hack our way into a precise conversation with a potential customer without bluntly hanging a 'hire me' sign around our neck. The core ideas were positioning social proof, floating your expertise, and cultivating your wink links.
When you start to have your first leads, you will have to discuss the budget very rapidly. Although in your previous job, you might have been trained not to discuss price with a customer until the very last minute, you'll see that introducing a budget from the get-go is actually very powerful in B2B consulting.
Let's see why and how to get into it...