Part 1 quick recap
In Part 1 of this series, we discussed how innovation is a non-linear game not well served by the usual project pipelines.
We presented the core framework of a portfolio strategy that we've been using for years in industries going from aerospace to beauty products. It's a two-dimensional exploration map dealing with different levels of market/technology uncertainties. And we went around the different logics and ROIs involved in the New Frontier, Business Transition, and Beachhead to the Core Market zones.
We also started to discuss that as soon as you grasp the non-linear aspect of innovation, you understand that you won't be able to outsmart all uncertainties of the market. Trying to predict what project to bet on to deliver an innovation three or five years from now is a recipe for disaster.
Really, it's not a pipeline!
The core difficulty when discussing an innovation portfolio is that your brain still thinks pipeline. Always. And for instance, regarding what we discussed last week, you are still probably thinking like this...