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Philippe MEDA

Since 2007, Philippe has collaborated with hundreds of startups and advised numerous multinational corporations on disruptive innovation strategies. He also teaches MBA courses in Europe and Shanghai.

Digital is over

Digital is over

Consider McDonald’s as the most heavily mass-market-driven company on the planet. For them, digital is over: Order on your PC in your office, from your phone in the street, or on a touch screen when you’re there. They don’t care anymore. They don’t WANT to care

coffee - innovation copilots

The 20 articles on innovation I wish I had written in 2017

Last year was a long year with many new projects to start, new customers to engage and work trips to China, Japan, the US and six different EU countries. You might think that such period are the worst to be writing on innovation and you be both wrong and totally

invisible technology - keynote

When technology does magic

Phil SCHILLER discussing Apple AirPods: > At the surface level, it’s an incredibly simple product. But the reality is it’s actually an incredibly complex product to make. Each AirPod really is its own computer, running software and hardware. And those two computers need to deliver this very clear

philippe méda - video - merck - risk keynote

Trading Risks Keynote at Merck’s

A few months ago I was invited by Merck Innovation center in Darmstadt for a one hour keynote on risk, startup and multinationals. As always a trendy topic, but it happens to be ones that I know a few things about. Skip to 0:10:55 if you really don’

The most common problem with innovation

💡The most common problem with innovation is that companies believe it should be customer driven.

What’s A Computer

What’s A Computer

Apple asks shows “What’s a Computer.” Powerful reminder and smart marketing on how this object has evolved from what most of us still think it is… And astute paradox on the ‘pro’ suffix.