The most common problem with innovation
💡
The most common problem with innovation is that companies believe it should be customer driven.
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May
16
🎯 The fundamentals of opposable marketing
I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
9 min read
May
02
🚘 What is the problem that MaaS solves?
Mobility as a service (MaaS) is one of those fabled sea serpents that many city
transport authorities have seen or
4 min read
Apr
22
🔴 Is luxury soluble in technology?
In 2015 I discussed to which extent technology could be leveraged by luxury brands and if tech brands could ever invade the luxury space. Let's see where we are in 2022.
9 min read
Apr
07
📎 Where's the crutch technology?
I wrote about NFT technology
[https://www.icopilots.com/going-down-the-nft-rabbit-hole/] yesterday and didn't
want to get too much in the
2 min read
Apr
04
❤️ Receiving clients' public praises
Last week one of my dearest clients, Erasmus Center for Women and Organisations
(Rotterdam School of Management), without me having
2 min read