π― The fundamentals of opposable marketing
I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
π What is the problem that MaaS solves?
Mobility as a service (MaaS) is one of those fabled sea serpents that many city
transport authorities have seen or
π΄ Is luxury soluble in technology?
In 2015 I discussed to which extent technology could be leveraged by luxury brands and if tech brands could ever invade the luxury space. Let's see where we are in 2022.
π Where's the crutch technology?
I wrote about NFT technology
[https://www.icopilots.com/going-down-the-nft-rabbit-hole/] yesterday and didn't
want to get too much in the
β€οΈ Receiving clients' public praises
Last week one of my dearest clients, Erasmus Center for Women and Organisations
(Rotterdam School of Management), without me having