The core insight

Fair warning: this week's insight will be less documented or rationalized than in the now-usual format, but (if I dare say so myself) it might be one of the most interesting. I'm starting to believe pricing will be more and more radicalized in the next few years. Whether you're in B2B or B2C, we will have goods and services priced at low cost to free offers and, on the other hand, premium to luxury ones. And anything in between steadily pulled one side or the other.