What is a future-driven corporate culture?

What is a future-driven corporate culture?
Photo by Md Mahdi / Unsplash

Understanding what is a corporate culture in a way that is both clear and practical is not an easy task. When describing what is a future-driven culture, there's probably not much that can top Steve Jobs in 1983:

Apple strategy is really simple. What we want to do is we want to put an incredibly great computer in a book that you can carry around with you, that you can learn how to use in 20 minutes. We don't know how to do that now, it's impossible technically. So we had three options. One was to do nothing. The second one was to put a piece of garbage computer in the book, and we can do that, but our competitors are doing that, so we don't need to do that. The third option was to design the computer that we want to put into the book eventually, even though we can't put it into the book now and right now, it fits in a bread box and it's $10,000 and it's called LISA. The next thing we will do is we will find a way to put it in a shoe box and sell it for, like, $2,500, and that'll be the next set. And finally, we'll find a way to get it in the book and sell it for $100,000. Apple strategy is really simple. What we want to do is we want to put.

Best explanation ever.

Most companies won't survive sustaining such a vision (Apple barely did), and most shareholders will flee from such a strategy. Use at your own risk.

Unless you're a startup, then there are not many other options available.