Here is an interesting bit of news today if you want to understand better how digital platforms tick: following up on Netflix, YouTube (Google), and Spotify won't lift a finger to help Apple launch their new VisionPro mixed-reality headset next month.
Chance Miller
Remember the (in)famous "Developers! Developers! Developers!"?
This is now well integrated as the first battlefront for any burgeoning digital platform: priming enough initial offers (developers, app adaptations, content, etc) to get a headstart in reaching critical mass.
The first reaching critical mass usually goes supernova and wins it all.
It's pretty obvious why Google wouldn't want to sponsor Apple's race into the metaverse (or whatever you want to call it these days), and Spotify... well, they're in direct competition with Apple Music. It's also a signal that Apple's ecosystem is more and more pissed at its App Store policies.
At least Apple secured its long-time sweet-heart company:
Bruce
