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Weak signals and innovation

Your innovation culture is as good as you are at holding two opinions at the same time on weak signals, until they are sorted out by the market. This implies that you monitor weak signals. This also implies you know how to form opinions about them and are not afraid of dissensus. It’s always a tall order.

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🟢 The fundamentals of opposable marketing

🟢 The fundamentals of opposable marketing

I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.

Tech social responsibility and guns

Tech social responsibility and guns

The raging debate among geopolitics couch-arm experts here and on Twitter is should the GAFAM disconnect Russia? I myself have no clear answer to this question, but I see three points worth balancing: 1. To my knowledge, the U.S. government cannot impose these companies out of specific markets unless

Virgin Hyperloop is dead

Virgin Hyperloop is dead

Hyperloop doesn’t seem to go anywhere and is now shifting from a consumer-oriented project to B2B supply-chain. I’m talking about the Virgin copycat, but chances are that the original flavor will get there too (Musk just has deeper pockets). Virgin Hyperloop switches focus from passengers to cargo as