Gartner Hype Cycle has become a standard tool for most corporations involved in technology (but at this point, who's not?). In my experience, it's still poorly understood and often leads to wishful and sometimes even magical thinking. Let's try to fix that.
It's difficult not to be caught up repeatedly on what ChatGPT is doing – or actually, not yet done – to the market. Behind this current craze, there's the logic of dealing with hype, as defined by the Gartner Hype Cycle framework. And I realize that although I frequently refer to this framework, I've never fully explained why it's useful and its limits.
Let's repair this, shall we?
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This week we'll discuss the different types of strategic moats a business can build to protect itself from competition. We'll see why AI might bring in a new disruptive way to building business moats. A way that very few will be able to afford and that might change business forever.