Apple is going forward with launching their mixed reality headset in February.
Still no clear use case, still no precise demographics. That tech enthusiasts will buy it makes no doubt, but they are called innovators and early adopters for a reason: they're not the core market. And Apple is the largest company on the planet; they can't afford to only cater to enthusiasts anymore.
The ad is lovely, though, and a testimony that money can buy tasteful marketing:
But the ad does reinforce all the points above. This is what I was writing about this last year, date to date:
And in 2022, what I thought of the whole Metaverse trope:
All this being said we must remember that they launched the Apple Watch without knowing the problem it would solve, and this business line is now worth more than all the rest of the watch industry... 🤗