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Strategy

How to get from insight to market in a complex, sometimes chaotic, fast-moving world.

Retail needs a digital wake-up call, but not the one you’re thinking about

Retail needs a digital wake-up call, but not the one you’re thinking about

The digital wake-up call you need is maybe not the one you think. You are worried that you don’t own the platform where your customer experience and brand are dissected every second. But what is the option anyway? PR your way back to relevance? That’s the thing you

vision - innovation copilots

Three scenarios of corporate culture change

The main reason why a corporate culture change fails [https://innovation-copilots.ghost.io/why-culture-change-doesnt-always-support-innovation] is the lack of awareness of what the specific culture of the company is. Although it can be observed via the behaviours of employees, leaders are often blind to it until something unexpected and critical for