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Hot Takes

Straightforward discussions on why often we disagree with the current hype, without filters or buzzwords.

🤩 Are Internal Influencers The New Face of Your Marketing?

🤩 Are Internal Influencers The New Face of Your Marketing?

If you’re trying to understand how retail tries to adapt to an always-on, always connected customer base, US department stores are fantastic case studies. Macy’s, the largest of them [https://en.m.wikipedia.org/wiki/Macy%27s], went probably through all the cycles of digital trends you can

IRU World Congress Keynote

IRU World Congress Keynote

My IRU World Congress keynote in Oman is coming up next week on Nov. 6 Here is what I can share for now: These last few years have been quite hectic for many markets such as real estate or retail, where new entrants such as AirBnB or « older » new entrants

transformation leaders - innovation copilots

Are Innovation Conferences Dead?

Not sure that traditional innovation conferences can get there. This means delivering focused keynotes in the context of a) a specific market problem and b) a specific company culture. This is interesting for us and small consultancies in general I guess… As a matter of fact, I also realized that

Big Data is a Magic Pony

Imagine your company has one of the most advanced big data platform you can think of in your market. Imagine you have access to an unparalleled level of insights and forecasts about who your customers are, what they want, and how they think. Here comes the question I’d like

shanghai starbucks reserve roastery

My Innovation Radar 2018 – Part 3, Chic and Mortar Retail

We have all witnessed how digital has transformed the retail market all across the planet. At first e-commerce, then Amazon and Alibaba platforms, then even more new entrants, more recently everyone is trying to jump in social media such as Instagram (courting young trendy « influencers »), etc. The consensus was that

new trend - innovation copilots

Innovation is like Oxycontin

Lee VINSEL [http://leevinsel.com/blog] is an associate professor at Virgina Tech. He gently explains that innovation is like oxycontin in the academic field. And that when he’s pitching innovation to university administrators he does what consultants do when they try to part a customer from its money:

The design thinking craze

The design thinking craze

Natasha JEN formulates a very calm and articulate deconstruction of the design thinking craze. Just like open innovation, lean methodologies, effectuation, or intrapreneurship… design thinking is a methodology that is better at selling the idea that there is a one-size-fits-all solution to every corporate strategic hurdle than actually delivering anything