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Hot Takes

Straightforward discussions on why often we disagree with the current hype, without filters or buzzwords.

No more grey cars?

Fiat has just announced they will stop producing grey cars. In a literal way. The move is quite interesting as it can be read in two ways simultaneously: Differentiation is everything. Getting bold and renouncing to product what is probably a good half of the demand from your customer in

Holding on to your core value and selling consistency

Holding on to your core value and selling consistency

Sometimes you have to decide if you're in a Kodak moment or if you have to hold to your guns. Nikon (facing a possible significant disruption from generative AI) has an interesting and quite smart stance. But if it does pay to know who you are, you still

The Fediverse, it has electrolytes!

The Fediverse, it has electrolytes!

The fediverse is a combination of "federation" and "universe." A very poorly chosen monicker, if you ask me, that will not help make the concept catch up for the general public. The core idea is that up to now, social media have been mostly centralized and

The percolation of AI has started, and Microsoft is at the helm

The percolation of AI has started, and Microsoft is at the helm

After our full discussion about the GAFAM and other possible frailties, as they headed in 2023, I predicted a few things. One of them was that Microsoft would be uniquely able to leverage AI quicker and with more acumen than Google, Meta, Amazon, or Apple. Even if everyone is touting

Are you pink enough? 📺

When discussing innovation, pretty soon, we end up talking about marketing and branding. If you do something new that challenges the market, there's an embedded drive to be remarkable yourself by shaking the usual market codes. In 2003, Seth Godin wrote The Purple Cow and summarised many key