Straightforward discussions on why often we disagree with the current hype, without filters or buzzwords.
Hot Takes
I was just reading an article on The Verge that I both personally 100% relate to, but that is also a hard digital business truth: on the web, no one wants to sign to your 'free' service. I don’t want to log in to your websiteJust say
While ChatGPT has been unleashed on the world, I started to read about European politicians and intellectuals demanding our version and asking why we couldn't invent it. This amounts to discovering a jungle and asking that we plant trees immediately to catch up ('sigh'). And while
Hot Takes
Tim Rayner from Phase One Insight poked me recently to discuss an article on AI published at the beginning of the year. The article "The Third Magic" discussed many thorny concepts about AI and how we humans deal with knowledge, cognition, and power. Among (many) other things, the
Hot Takes
Now that we might start to believe that the Covid-19 pandemic is mostly behind us, we certainly want to think that everything is back to normal; whatever normal was three years ago. But it's not, and we aren't. What generally eludes us is the second-order consequences
Hot Takes
Among the gazillions of new applications that ChatGPT is currently offering, one that I've found quite amusing (and efficient) is checking how good your marketing is. How to do that? Simply by asking the AI to explain back to you your tagline, missions statement, or the name of
Hot Takes
I have already expressed my doubts a few times about innovation methodologies that are both all-encompassing and self-contained. The fabulous five-step methodologies that get you from A to E flawlessly and can solve all your seemingly inscrutable problems are, at best, overly optimistic but mostly cheap grifts. If you missed
Hot Takes
Facebook has been losing steam for years, and now Instagram has also started to feel stale. Twitter has objectively devolved into a toxic cesspool, and Mastodon feels like a half-backed, overly cumbersome platform. As innovators, we feel in our bones that such a market is ripe for new entrants, if
Weak Signals
When you're working in startup mode, one of your core missions (if not a unique mission) is to understand the problem you want to solve for your market. And I've been repeating for eternity that it's somehow easy in B2B, while B2C is always
TikTok has been, for a few years, the center stage of heated debates about being a Chinese propaganda machine in the West. The irony of American tech companies and social networks pointing the finger on how TikTok could sabotage democracies when the January 6 committee is still trying to figure
Hot Takes
One of the shops in our cozy city of Haarlem sells high-end HiFi. As I pushed the door for the first time a few years ago, I was surprised at the really exceptional brands they had in store. The friendly owner was surprised too. He politely asked if I had
Hot Takes
Today, a quick note for future reference as I still hear a lot of marketers still strategizing about "digital natives." The digital native demography is a common target of many incumbent companies trying to get more into digital. How to address the digital natives effectively has been the
Since a few months ago, the supermarket chain Aldi has been testing a fully automated checkout-free store in Utrecht and London (Aldi Shop & Go). This is a classic but always interesting move of prototyping at scale technology to understand how your market reacts to it and, most importantly, if