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AI

Unlike crypto and the latest fads, artificial intelligence (AI) seems to be the most significant technology breakthrough since the Web. How do we know? Because it's already affecting you or your customers, and if you're not already preparing, your competitors certainly are. Here's what we think you should understand about it as it unfolds...

Why is Siri still so dumb?

Why is Siri still so dumb?

As most of you have probably been using ChatGPT for a while now, you have become accustomed to giving very elaborate commands to this tool. In contrast, you probably couldn't avoid being stupefied by how much Siri or Alexa are still limited. Relatively simple commands involving two or

The original sin of AI in trial

The original sin of AI in trial

The New York Times has launched legal actions against OpenAI and Microsoft to claim copyright rights on how ChatGPT was trained. This is not the first trial in that regard, but it promises to be momentous as it will mostly establish jurisprudence in the U.S. for what can be

What do influencers losing jobs to AI say about branding?

What do influencers losing jobs to AI say about branding?

Influencers being replaced by AI is the least surprising thing about our current times. The final evolution of an always-on public figure frenetically posting more or less doctored pictures of products, places, and events with carefully curated comments was always a bot. For the brands, it also means unmitigated control

The P in PESTEL is often mightier than the T

The P in PESTEL is often mightier than the T

While the U.S. Congress is doing whatever, the European Union has reached a comprehensive deal on AI regulation for generative AI tools like OpenAI's ChatGPT and Google's Bard. The first key point imposed on the tech sector is about safeguards and exemptions on faces live

Are AR and VR being digested into AI?

Are AR and VR being digested into AI?

Sorry for all the acronyms. The question concerns two highly hyped technologies of these last five years: augmented reality (AR) and virtual reality (VR). These technologies have been slowly falling out of the hype train as they still fail to deliver any opposable value to any market (if you disregard