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AI

Unlike crypto and the latest fads, artificial intelligence (AI) seems to be the most significant technology breakthrough since the Web. How do we know? Because it's already affecting you or your customers, and if you're not already preparing, your competitors certainly are. Here's what we think you should understand about it as it unfolds...

Testing iCopilotsGPT

Testing iCopilotsGPT

I'm trying to better understand what is the current readiness level of a custom ChatGPT model fed with the content of our blog. The key question? How much can it a) dig information out of +1,400 articles and b) synthesize them in a voice that wouldn'

Will AI win the Nobel for the U.S. from now on?

Will AI win the Nobel for the U.S. from now on?

Back in September 2022, I was reporting on digital and AI: (...) this Friday, I'd suggest we get some fresh air and a dose of solid optimism about what digital can achieve. How? Remembering that artificial intelligence cracked one of the most complex problems of modern biology this year:

State of AI with Google Notebook: will we escape the big enshittification?

State of AI with Google Notebook: will we escape the big enshittification?

I am not very much sharing all the AI tools I've been testing these last months, nor the ones I currently use. That being said, I found the latest Google tool, Notebook, quite illustrative of the current state of AI. Notebook is designed as a sort of mood

Google doesn't know what's the point of its consumer AI tools

Google doesn't know what's the point of its consumer AI tools

Imagine you're one of the most advanced companies worldwide on AI technology and, at the same time, one of the largest, richest businesses on the planet with near infinite money for marketing and running ad campaigns. What would you pick as the perfect consumer use case for your

A clear memo for the EU: the US economic cold war is not only with China

A clear memo for the EU: the US economic cold war is not only with China

A recent statement from Meta to Axios adds up to previous statements from companies like Apple regarding Europe: Meta plans to incorporate expansively the new version of its AI tools, which can reason across video, audio, images, and text (multimodal models), in a wide range of products, including smartphones and

Apple Intelligence won't 'just work' because of better AI

Apple Intelligence won't 'just work' because of better AI

I've probably had a growingly negative opinion about Apple these last years, but I'd be ready to bet that Apple Intelligence (Apple's rebranding of AI) will underwhelm. My core experience is that companies don't solve strategic positioning and a lack of innovation