Initially, 80% of startups fail at designing a workable solution to early adopters’ problem, from whom they can learn. Out of the remaining 20%, 80% fail at building on-going traction from a core market. Eventually, 80% of the few that survive fail at scaling this traction up, because they weren’t prepared from day one.
Philippe has worked with hundreds of startups since 2007, consulted for dozens of multinationals on rupture innovation and corporate incubation. He also teaches innovation in key MBA programs in Paris and Shanghai.