Initially, 80% of startups fail at designing a workable solution to early adopters’ problem, from whom they can learn. Out of the remaining 20%, 80% fail at building on-going traction from a core market. Eventually, 80% of the few that survive fail at scaling this traction up, because they weren’t prepared from day one.
Philippe has been training about 200 startups a year since 2007, consulted for dozens of multinationals on rupture innovation or corporate incubation. He also teaches innovation in key MBA programs in Paris and Shanghai.