🟢 Startups are Schrödinger’s cats
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🟢 The 3 levels of value-driven prototyping
This month, I'm starting to share some of my most internal and effective tools for our VIP subscribers. We're starting with what should be an effective prototyping strategy and how to plan for it, step by step.
Rather than asking customers explicitly about feature X, Y or Z…ask, ‘What is the smallest or least complicated problem that the customer will pay us to solve?’
Steve Blank: “The Startup Owner’s Manual"
🟢 Leveraging the Problem Mindset
Innovation starts with pain, not ideas
I'm often asked what if there is a master switch that, once flipped, will give you a better innovation mindset. Yes, there's one, and it's not even hidden; it's something that we always start with: innovators