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Manager la startup

Voici rapidement la présentation ayant servi de support ce soir au workshop de la pépinière de Meyreuil… L’essentiel de la discussion a porté sur les ruptures brutales qu’une startup doit affronter et les oppositions avec la gestion d’une entreprise classique. J’y explique pourquoi d’ailleurs une startup n’est pas à proprement parler une entreprise : les logiques de pilotage sont différentes, les métriques financiers n’ont rien à voir et les objectifs divergent :

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🟢 The fundamentals of opposable marketing

🟢 The fundamentals of opposable marketing

I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.

Tech social responsibility and guns

Tech social responsibility and guns

The raging debate among geopolitics couch-arm experts here and on Twitter is should the GAFAM disconnect Russia? I myself have no clear answer to this question, but I see three points worth balancing: 1. To my knowledge, the U.S. government cannot impose these companies out of specific markets unless

Virgin Hyperloop is dead

Virgin Hyperloop is dead

Hyperloop doesn’t seem to go anywhere and is now shifting from a consumer-oriented project to B2B supply-chain. I’m talking about the Virgin copycat, but chances are that the original flavor will get there too (Musk just has deeper pockets). Virgin Hyperloop switches focus from passengers to cargo as