When you deal with innovation, it’s always difficult to remember that conventional business acumen will fail you. Even at the massive scale of Apple, in 2015. Jean-Louis GASSÉE Related posts: Why Startups Fail Are we still learning anything new about startups or are we just pretending from now on? Innovation is now the new business as usual Innovation doesn’t fit in a pipeline Philippe Méda Philippe has worked with hundreds of startups since 2007, consulted for dozens of multinationals on rupture innovation and corporate incubation. He also teaches innovation in key MBA programs in Paris and Shanghai.